The SEO Process for new Bloggers

The SEO Process for new Bloggers
(Do it yourself SEO)

As a new blogger you have probably heard you should strive to get your blog found on search engines. It’s called organic search. You’ve also probably heard that odd acronym being used that sounds like the title for a company executive called, SEO (not CEO). It means, Search Engine Optimization. As a blogger, it is important to dive right into the SEO process so that you can be found through organic searches and increase your PageRank.

In its most basic form, words that you use naturally in your blog are a big part of the SEO Process. So as a beginner, your goal is to find as many strong ‘keywords’ to use as possible. (related article: Do it yourself SEO Keyword Research)

Hold on Glenn, what is Search Engine Optimization, organic search and Page Rank anyway? Oh, and I’ll throw another acronym at you – SERP! That’s Goggle’s Search Engine Results Page. That’s the results pages you get when you put a word into a Google search.

So before you get started in the SEO Process, lets just define these terms briefly.

SEO – Search Engine Optimization: Search engine optimization (SEO) is the process of improving/increasing traffic to a web site (in this case ‘your blog’) from search engines!

Organic Search: Results found due to their relevance of a search query

Page Rank (PR): A numerical weighting of a webpage based on Google’s search engine algorithm. It is meant to measure the importance of a webpage. Page Rank is a number between 1-10 with 10 being best.

Search Engine Results Page (SERP): The list of webpages returned by an organic search.

Now lets begin the basic SEO process you need to apply to your blog so that it can be found through organic searches, get listed at the top of the SERP, and as you build your website the importance increases and so does your Page Rank.

Goal for your blog: To be found through organic searches (where someone types in something in Google’s search) and for your page to pop up as high in the Search Engine Results Page (SERP).

Here are 3 simple steps on the do it yourself SEO process to find strong keywords.

1. Build a list of keywords
2. Research your keywords
3. Use your keywords naturally

This is not an all-encompassing SEO process. This is just a start. This is how to get your feet wet and to move your blog into the Search Engine Optimization.

1. Build a list of keywords

Based on your blog: it could be about fitness, photography, or about blogging, no matter what you are writing about, write all the ‘keywords’ that you (or someone) would use to search in goggle to find what you are blogging. This blog has several topics – Photography, Leadership, Personal Achievement, Blogging, Making Money online, etc. I have built lists for each and each list may start with 10-20 keywords and has grown to 100-1000 keywords!

If my wife were to have a blog, she would probably write about Toy Poodles. She would probably begin her list with words:

toy poodle
toy poodle care
poodle care
dog grooming tips
best dog food
small dog care
toy poodle average weight
toy poodle size
poodle breeding
dog care tips

This is a small list of keywords that she could possibly use in her blog that people may search for. But watch what happens.

2. Research your keywords

You probably noticed that a keyword is not just a single word. In fact, people rarely just type one word in to Google to search – they use phrases. And this list of keywords that my wife would start with is small, but as you research your keywords you’ll find a whole lot more.

Go to: Google’s AdWords: Keyword Tool (https://adwords.google.com/select/KeywordToolExternal)

If you copy and paste the 10 keywords above into Google’s AdWords: Keyword Tool, click the left radio button for “Descriptive words or phrases”, make sure the “Use Synonyms” button is checked, then click on “Get Keyword Ideas”, you’ll get a list of 200 words related to those keywords.

The basic default results will provide: Advertiser Competition, Local Search Volume, and Global Monthly Search Volume.

Close to the top of the list you’ll find “toy poodle” with a full bar of advertiser competition, 201,000 in local search volume and 450,000 in global monthly search volume. This is a keyword that is being searched quite a lot and it is on your list.

The key for you is to find keywords that are competitive, but where you have a chance to be at the top of the SERP. This specific keyword, if used on your blog, will probably NOT be highly ranked in the SERP. There are probably too many websites/blogs, etc. to compete with so your focus is on a keyword that you can have a chance to leap frog over other websites and blogs.

So lets take Toy Poodle into account. This is more of a broad keyword and is searched a lot, but to drive more traffic to your site, a more ‘exact’ keyword would probably be more valuable to visitors.

That being the case, take a look down the list and you’ll find words that you can focus on that will bring specific traffic to your blog like:

Toy Teacup Poodle
Toy Poodle diet
How to train a toy poodle
Toy Cup Poodles
Tea Cup Toy Poodles
etc.

Those are more specific keywords that you can use in your blog, and if you focus on more specific keywords with less competition, you have a better chance of being found through organic searches and being at the top of the SERP!

3. Use your keywords naturally

Flooding your blog with words like Toy Teacup Poodle is not going to result in a great PageRank. Google’s mysterious algorithm has a way of determining relevance and how they analyze your blog and keywords. The only surefire way to have a relevant blog is to use your keywords naturally.

If you choose “Tea Cup Toy Poodles” don’t plaster your copy with that keyword. It is a good rule of thumb to use one keyword or phrase per page of your blog. So if you have 10 keywords, write 10 blog posts/articles or pages, each with its own keyword. Then use links within each post to link to other posts.

Keep your blog posts to within 200-1000 words if you can. Personally, I try to keep mine between 300-1500 words. As I reach more than 1000 words, I try to include the keyword a few more times. There isn’t a rule on keyword density (some used to say 5-7%) but if you use your keyword naturally and in ‘key places’, you have a better chance at Google’s Page Rank system.

Here are 7 Tips on where to use your keywords:
1. As the title of the web page
2. As the Title of your post (which usually ends up being the title of the web page)
3. At the top of your blog post within the heading.
<h1>Toy Cup Toy Poodles for example.</h1> as an example of the html code you would use to start your blog post.
4. In the first paragraph of your blog post or copy.
5. Used naturally throughout your blog post or copy.
6. At the closing paragraph at the end of your blog post or copy.
7. As a tag word.

There you have it. The basics of the SEO process for your blog. Content is king – keywords are queen. Together, your blog will climb the SERP and more traffic will come to your blog through organic searches. The SEO process does not stop here – there are many other ways to maximize your visibility on the web but this is a good start.

For more Do it yourself SEO process techniques, read these related posts/articles:
Learning SEO -The Art and Science – SEO Book recommendations
Do it yourself SEO Keyword Research
Do it yourself SEO Steps
Do it yourself SEO for Bloggers – Online Resources

About Glenn Magas